Web Survey Capabilities and Demos

Dizzying Logic

Our client, Gravity Tank, had 7 different product concept images that they wanted to ask respondents questions about. Since they had so many, they didn't want to overload participants with the task of answer all of them. Instead, they came up with a complex method of determining which respondents got which concepts. This is the actual un-edited page that descrbed the selection procedure.

Product Concepts (Based on answers to previous questions, respondents will be given 1-2 groups of concepts to evaluate)

Skip respondents to the concept groups in the following priority:

(if Q3b = office products (option 4), go to demographics)
(if Q2 = retail (option 2), go to Group 6, then Group 7)
(if Q1b < college go to Group 2, 3, or 5 randomly with equal probability)
(if Q1b = college or post grad, go to Group 2, 3, 4 or 5 randomly with equal probability)
(if Q6b = yes, parent and Q9 = marker board (option 2), go to Group 1)
(if Q6b = yes, parent and Q26 = female, randomly go to Group 1 (15%), Group 2 (21%), Group 3 (21%), Group 4 (22%), or Group 5 (21%))
(if Q2 = office (option3) and Q4 <101 (options 1-4), go to Group 3)
(if Q6b = no, not parent and Q1 = FT, PT, or not employed (options1,2,4), randomly go to Group 2, 4, or 5 with equal probability)
(all else randomly go to Group 2, 3, 4, or 5 with equal probability)

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