iResearch

Grid Questions
When it comes to web-based interviewing, researchers are often faced with the issue of limited screen real estate. As a result, many of our customers choose to format a portion of their questions in grid or table format. Below are some examples of grid questions.

1. Please rate each of the following colors on a scale of 1 - 5, where one means very unattractive and 5 means very attractive. A score of "3" would indicate average...

  Unattractive   Average   Very Attractive
  1 2 3 4 5
  Red
  Blue
  Green
  Yellow

 

2. For each of the following personality traits, please select the one that you feel best describes John Doe. Please select one trait for each line...

   
Dynamic       Boring
Happy       Sad
Hungry       Content
Aggressive       Passive


3. Please rate each of the following attributes on a scale of 1 to 5, where 1 means "not at all important" in your decision to return to XYZ Widgets, and 5 means "very important" in your decision of whether or not to return to XYZ Widgets...

  1 2 3 4 5 No Opinion
  Speed of service
  Quality of product
  Hours of operation
  Price
  Available options
  1 2 3 4 5 No Opinion
  Courtesy of staff
  Available parking
  Product warranty
  Location
  Financing options

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