4 Reasons to Maximize Your Surveys With Focus Groups

  • Darshan Mehta
  • September 7, 2017
A survey is a powerful research tool, but it’s not all-powerful. Every tool has strengths and weaknesses. A hammer is great for roofing — not so much for mowing the lawn.  While a hammer’s form makes its function clear, tools like surveys take a little time to understand. The strength of surveys is in quantifying findings and extrapolating them to larger populations. Let’s say a city wants to know how many people ride its public transportation systems. A survey with just a few hundred participants can tell the city how many people take its buses or subways within a 5 percentage-point margin of error. Particularly compared to a citywide census, a survey is fast and af
Continue Reading

Do Customers Want What You’re Selling? Here’s How to Find Out

  • Darshan Mehta
  • August 5, 2017
Sometimes, a consumer doesn’t understand that he needs your product. And sometimes, your company doesn't know exactly what product to offer. Sound familiar? It's time to stop talking past each other. To find the right fit, you need to have a conversation with your customer. Call it premarital customer-product counseling.

Conversation or Calamity?

Fortunately, for this type of counseling, you don't need a pricey marriage counselor. Dollar Shave Club, for example, began chatting with men about their grooming habits soon after hiring its first employees. Its employees visited places like the Maine Lobster Festival, where grooming was the last topic on anyone's m
Continue Reading