Sometimes, a consumer doesn’t understand that he needs your product. And sometimes, your company doesn't know exactly what product to offer.
Sound familiar? It's time to stop talking past each other. To find the right fit, you need to have a conversation with your customer. Call it premarital customer-product counseling.
Conversation or Calamity?
Fortunately, for this type of counseling, you don't need a pricey marriage counselor. Dollar Shave Club, for example, began chatting with men about their grooming habits soon after hiring its first employees. Its employees visited places like the Maine Lobster Festival, where grooming was the last topic on anyone's m