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Darshan Mehta
August 5, 2017
Sometimes, a consumer doesn’t understand that he needs your product. And sometimes, your company doesn't know exactly what product to offer.
Sound familiar? It's time to stop talking past each other. To find the right fit, you need to have a conversation with your customer. Call it premarital customer-product counseling.
Conversation or Calamity?
Fortunately, for this type of counseling, you don't need a pricey marriage counselor. Dollar Shave Club, for example, began chatting with men about their grooming habits soon after hiring its first employees. Its employees visited places like the Maine Lobster Festival, where grooming was the last topic on anyone's m
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Darshan Mehta
August 1, 2017
"Why?"
It's every child's favorite question, every parent's greatest irritant, and every business leader's constant quest. It's what every consumer asks himself before buying (or walking away from) a product.
The need to know why is universal. Yet entrepreneurs often struggle to understand why users might need their products and services. Some send out surveys because they're cheap and familiar, but surveys can't dig deep enough. Others, worrying about a host of other entrepreneurial issues, forget to focus on the customer's "why" at all.
It's a shame. Customer truths are out there just waiting to be discovered with the right methods. If entrepreneurs and forward-thinking e
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