What Does It Take to Be a Great Focus Group Moderator?

  • Darshan Mehta
  • October 14, 2017
Imagine you’re going on a first date. What’s the conversation like? Most dates start with the basics. What do you do for a living? How many siblings do you have? Do you have any pets? If the date goes well, you should soon get to deeper lines of conversation, perhaps asking thoughtful follow-ups or exchanging personal stories. The moderator in a focus group is similar to someone on a first date. Much like a hopeful date, a moderator should be listening intently to participants and trying to push past surface-level responses to deeper, more personal thoughts. A good moderator, like a good first date, covers the important points but spends most of the time learning from people in the f
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A Guide to Building the Best Online Focus Groups

  • Darshan Mehta
  • October 11, 2017
Many business leaders believe they have all the knowledge they need to run their businesses successfully. After all, they are the ones who have watched their companies grow from the ground up — who else could possibly know more about how the company is doing and where it should place its efforts moving forward? The answer: Focus groups. Focus groups bring companies down to earth by giving them an outside perspective on how their brand is received by consumers and the products or services they should provide. But just as important as the outside opinions are the people who deliver them. For example, iResearch had the opportunity to work with a chocolatier. The company had created a
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