Readership Surveys

If your organization is asking itself these or any related questions, you will benefit from a readership survey.

- Why is our publication losing circulation? - How do our readers use our publication? - What are their favorite (or least favorite) features? - How do our readers feel about its format and layout? - What related issues are important to readers? - What editorial or content changes would readers favor? - How is our publication perceived relative to its competitors? - How can we show advertisers that readers value their products? - Why did lapsed subscribers not renew their subscriptions?

Reader and lapsed subscriber surveys are effective tools that can help publishers learn how well they are meeting readers’ needs, increase advertising and circulation, position publications in a competitive marketplace, and enhance editorial content and design elements. 

A mainstay of successful publishing, readership surveys should be conducted every two to three years. Shifts in readership patterns, changes in reader demographics, and anticipated format or content changes all signal a need for research. 

Customized surveys can be conducted via direct mail, online, or by telephone. An initial survey can provide a benchmark against which future iterations are compared. 

iResearch has designed and managed in excess of thirty-five studies on behalf of internationally-prominent publishers of magazines, journals, textbooks, newspapers, and software. Call today to find out how we can help you obtain, satisfy, retain, or recapture readers.