Focus Group 101
Part I - Focus Groups and Surveys - 15:48
What are focus groups?
How do surveys and focus groups differ?
Which method is better?
It seems that more surveys are conducted than focus groups, why?
Do you recommend doing focus groups before surveys?
Why are focus groups a good method to understanding the buying decision process?
What is the "PR" benefit of focus groups?
Part II - Online Focus Groups - 14:25
Online vs. Face to Face
What makes online focus groups unique?
How are online focus groups used?
How long are online focus groups?
How many focus groups are needed for reliability?
What your thoughts on a chat based online focus group vs. other methods?
What has been your experience going from traditional to online focus groups?
Part III - Moderation - 10:32
Is there bias in doing your own focus group?
What makes a good moderator?
Do you recommend moderator training?
How do you apply "good listening" to a chat based converstion?
What moderator skills are needed for online focus groups?
What is the moderator's main role during a focus group?
Part IV - Recruiting - 12:09
How many participants per group?
Explain more about getting the "right" participants
What methods do you recommend to recruit participants?
How do you screen participants?
How do you compensate participants?
Part V - Participant Management - 4:56
What is the main goal during a focus group?
How about dominant participants in focus groups?
How concerned should you be regarding grammar or typos?
How about doing online focus groups among employees?
Part VI - Conducting - 5:55
Are there any specific skills needed for online focus groups?
How do you interact with clients during an online focus group?
What would you tell someone doing an online focus group for the first time?