Focus Group 101

Part I - Focus Groups and Surveys - 15:48 Length

  • 00:27
    What are focus groups?
  • 01:37
    How do surveys and focus groups differ?
  • 04:12
    Which method is better?
  • 07:33
    It seems that more surveys are conducted than focus groups, why?
  • 09:10
    Do you recommend doing focus groups before surveys?
  • 10:30
    Why are focus groups a good method to understanding the buying decision process?
  • 14:20
    What is the "PR" benefit of focus groups?

Part II - Online Focus Groups - 14:25 Length

  • 00:27
    Online vs. Face to Face
  • 02:49
    What makes online focus groups unique?
  • 05:30
    How are online focus groups used?
  • 07:41
    How long are online focus groups?
  • 09:35
    How many focus groups are needed for reliability?
  • 10:31
    What your thoughts on a chat based online focus group vs. other methods?
  • 12:07
    What has been your experience going from traditional to online focus groups?

Part III - Moderation - 10:32 Length

  • 00:27
    Is there bias in doing your own focus group?
  • 01:08
    What makes a good moderator?
  • 01:45
    Do you recommend moderator training?
  • 03:51
    How do you apply "good listening" to a chat based converstion?
  • 04:57
    What moderator skills are needed for online focus groups?
  • 08:19
    What is the moderator's main role during a focus group?

Part IV - Recruiting - 12:09 Length

  • 00:27
    How many participants per group?
  • 02:06
    Explain more about getting the "right" participants
  • 03:59
    What methods do you recommend to recruit participants?
  • 07:03
    How do you screen participants?
  • 08:28
    How do you compensate participants?

Part V - Participant Management - 4:56 Length

  • 00:27
    What is the main goal during a focus group?
  • 01:12
    How about dominant participants in focus groups?
  • 01:12
    How concerned should you be regarding grammar or typos?
  • 03:57
    How about doing online focus groups among employees?

Part VI - Conducting - 5:55 Length

  • 00:27
    Are there any specific skills needed for online focus groups?
  • 01:31
    How do you interact with clients during an online focus group?
  • 03:25
    What would you tell someone doing an online focus group for the first time?