Use iResearch to quickly, easily and affordably tap into your audience's mind.
Unlock the path to sales, engagement and loyalty by knowing why customers do what they do. Seek and understand the underlying triggers, motivators and emotions that drive your customers and employees.
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80% OF BRAND & MARKET
DECISIONS ARE PRIMARILY BASED
MIT Sloan Study
iResearch Insights Platform
Designed to empower you to easily, quickly and affordably conduct insight sessions anytime and in any language. Getting into the mind of your customers or employees is no longer out of reach and couldn’t be easier. Take your business to the next level.
Save Time and Money
Get deeper insights anytime, anywhere and in any language. Affordability and agility allow getting insights regularly.
Act with Speed and Agility
Benefit from speed and agility to easily show participants product concepts, websites, apps, commercials, and other audio-visuals. Instant access to transcripts and data expedites implementation.
Conduct Locally, Nationally or Globally
Respondents, clients, and moderators can participate from anywhere in the world and in any language. Screen participants on the most important criteria rather than principally by geography.
Knowing your audience and why leads to more relevant questions and more informed answer choices for your surveys.
Acquire Rich and Detailed Feedback
Achieve an additional level of depth and richness, since all respondents can respond simultaneously, without interruption. Benefit from the “extra mental step” needed to articulate into writing, resulting in rich, thoughtful
comments and insights.
Allow participants to remain completely anonymous to one another – by name and physically. Essential for employee studies or groups involving sensitive issues.
Reduce Visual Biases
Concerns about not seeing participants are offset by gleaning participant emotions and feelings while eliminating bias due to age, race, gender, height, weight or clothing of fellow participants and the moderator. A majority
of business today is text based without loss of gauging emotion or personality traits.
Attract Hard to Reach Participants
Hard to reach professionals can easily incorporate online sessions into their time-constrained schedules. Busy professionals tend to remain engaged longer online since others do not interrupt them.
Avoid Strong Personality Dominance
Online participants are freed from the effects of strong personalities and dominant individuals. Each participant has the chance to compose and share their views without interruption.
Get Instant, Uninterrupted Client Interaction
Benefit from instant, uninterrupted interaction and communication between clients and moderator on the unfolding discussion and for direct client input to the moderator, without interrupting the participant conversation.
Maintain Project Continuity
Single moderator and client engagement can be maintained throughout to ensure project continuity.
"THE UNCONSCIOUS MIND IS ONE OF THE MOST
IMPORTANT FORCES BEHIND OUR DECISIONS. IT ACCOUNTS
FOR 95 PERCENT OR MORE OF ALL COGNITION."
Gerland Zaltman, Harvard Business School, How Customers Think